As in all strategic planning, this is only a document. The real work and value is in the process itself and will be evidenced through implementation of strategies and actions spelled out in the plan. While we expect to accomplish many of the plan’s strategies and action steps in the next year or so, the goals will likely guide actions for the next several years. Goals, strategies and action steps will be revisited and revised as necessary. This plan is a living document that will be updated regularly.
Strategic Issue: Promoting Positive Aging We need to examine the perceptions of growing older, and redefine the meaning of later life in our society. We need to create a more realistic and helpful image of aging and confront the negative stereotypes of aging. We propose to embrace the variety and diversity that comes with age and to respect older adults for their intrinsic value as human beings. Strategies to support positive models of aging will be a focus of the Alpha Phi Alpha Senior Citizen Center. Through marketing, program evaluation and expansion the worth of the Alpha Phi Alpha Senior Citizen Center as a vital part of the community will be more obvious.
Strategic Issue: Program Expansion The Alpha Phi Alpha Senior Citizen Center must respond and adapt to the ever changing and growing diverse, senior population, including expansion of programs beyond our current service hours and beyond our facility. Seniors are living longer and are active for more years, leading to the Alpha Phi Alpha Senior Citizen Center serving broad age cohorts. Seniors and our community continue to change their views of aging, retirement and what they expect of a Senior Citizen Center. We must continually evaluate what these changes mean to the Alpha Phi Alpha Senior Citizen Center and be willing to add or subtract programs and services to meet the community’s needs. This requires constant attention from our leaders as well as review of resource allocation. Addressing these changes could result in prospective members utilizing the Alpha Phi Alpha Senior Citizen Center, leading to increased membership census.
Strategic Issue: Increasing Membership Our mission strongly depends on having members to serve and membership dues to help offset costs. A major priority is to ensure an increasing member census representative of the demographics of our community. An expanding membership will allow flexibility in programmatic expansion and will contribute to economic stability.
Strategic Issue: Cultural Diversity Because we believe diversity is strength, the Alpha Phi Alpha Senior Citizen Center is committed to developing and maintaining an inclusive community within its membership, staff and volunteers. We can best benefit from the diversity of our community and to serve our mission by representing our community as widely as possible. Accomplishing this objective will result in improved funding sources (business, foundation, and individual); increased membership, and an inspired and energized Center community.
Strategic Issue: Human Resource Development Staff Recruiting and maintaining a qualified, motivated team of paid employees is a challenge in our area due to high unemployment, low inflation, and job loss and population turnover. The Alpha Phi Alpha Senior Citizen Center requires a sufficient number of qualified paid staff in order to maintain our current activity levels. Effectively addressing this issue will result in organizational efficiency, increased member satisfaction, and assistance in raising and utilizing resources.
Board of Directors: The volunteer Board of Directors is responsible for governing the Alpha Phi Alpha Senior Citizen Center Center. Due to natural Board turnover, the development of the Board needs continual review and a formal process of self-evaluation. The better the board, the better the governance and the greater the benefit for all stakeholders to whom it is responsible.
Volunteers: The Alpha Phi Alpha Senior Citizen Centerdepends on a strong volunteer force to provide a substantial portion of the labor to operate the organization. Our volunteer program encourages service to the greater community, which exemplifies the value of seniors and reflects on the contribution members make in the community. Because volunteers choose to work to support our organization, we must continue to develop our volunteer program. We must allocate resources to the program to ensure its success as well as continue to fully integrate volunteers into all areas of our organization. Success in this area will allow us to maintain and expand our level of service, and will ensure that volunteers have a meaningful experience and will continue to volunteer.
Strategic Issue: Increasing Financial Stability The stability of the Alpha Phi Alpha Senior Citizen Center finances on an annual operating basis supports our ability to provide programs, maintain our building, retain qualified staff, and promote our work. It nearly maintains our ability to expand our hours and programming or begin new initiatives to meet the growing and changing senior population. Secure funding (means) we can meet our mission (ends). Strategies to increase earned income, formalize development plans, and administrative refinements will be prioritized and implemented.
Strategic Issue: Facility Management and Development Our single largest fixed, asset is the building in which the Alpha Phi Alpha Senior Citizen Center resides. Protecting it from deterioration is in the best practical and financial interest of the organization. Long range planning for the future needs of the Center and its members needs to be considered. We must obtain expansion of the building to match the needs of our members.
Strategic Issue: Developing Comprehensive Methods of Program Evaluation The result of outcomes evaluation not only includes operational efficiencies but also programmatic and fund raising advantages. A statement of need combined with systematic data from a conscientious evaluation documenting need creates a compelling fundraising package. In order to ensure we are meeting our mission, we must validate quality outcomes of our programs. Although evaluation would normally be an operational issue, it becomes strategic when we have no means by which to demonstrate our successes.
Plan Framework: There are four key strategic goals, each with its own set of identified strategies. Some strategies may require further evaluation, discussion and, research, in an effort to determine what is required to implement a plan of action. This Strategic Plan has been prepared to provide guidance and may require creation of one or more committees to address pertinent issues. It is anticipated that the strategic goals and strategies will provide a framework for committees to develop clear sub-goals and action plans that address each of these areas. This document is not to be perceived as one that cannot be changed. The plan is intended to encourage discussion with respect to the desired future of the organization. Appropriate changes should be made to create opportunities for improvement.
Goal #1 – Expand public awareness
Goal #2 – Develop programs and services
Goal #3 – Strengthen organization
Goal #4 – Build financial foundation
James W. Fletcher II