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t series
Apr 12, 2022
In General Discussions
What happens when you combine cutting-edge e-commerce technology with the most engaging marketing format (video) and the most engaging content marketing strategy (brand storytelling)? As several companies have already proven, you get a double brand strategy: content that engages and converts.Kate Spade was an early adopter. Her Miss Adventure series launched during the 2014 holiday season with a four-part season starring Anna Kendrick. On the buy email list day the second video was released, it received 1.6 million views.Since then, the fashion label has released three celebrity-packed seasons of Miss Adventure . The most recent (from the 2017 holiday season) starred Anna Faris and Rosie Perez. Kate Spade Miss Adventure season 3Ted Baker is another innovator in shopping storytelling. The British fashion label has teamed up with Guy Ritchie to buy email list create two must-buy films. The first, Mission Impeccable (2016), was a three-minute spy story in which most of the characters' clothing was clickable and purchasable. The second, Keeping up with the Bakers (2017), was a buyable 360-degree film that allowed viewers to watch the Bakers' story while exploring their new hometown and, of course, shopping. Ted Baker introduced his Instagram community to the characters a month before the official launch, tagging every post. The innovative marketing team also posted daily challenges throughout the campaign, encouraging users to upload their own content in exchange for prizes. According buy email list to WIREWAX, the technology provider behind Keeping up with the Bakers , the video performed five times better than the vertical standard. As WIREWAX CEO and co-founder Steve Callanan told Forbes , “It's about amplifying the online experience to rival the sights, sounds and smells of the physical experience. taking people's money is almost rude. People now want to feel that the brand has earned the right to take their money. "
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