Apr 10, 2022
In General Discussions
7. Profit margin Profit margin refers to the normal ratio of cost to selling price in the industry, which is generally maintained at about 3 times in most industries. Setting aside a reasonable profit margin can help the channel to expand effectively. In some industries, the profit margin will be larger, such as gifts. The agency discount in the industry will generally be carried out at about 30% of the market price. 8. Product word of mouth Product word-of-mouth is a comprehensive word, which contains a whole product system behind it. The system is based on product quality, with humanization and efficiency as the core, and appearance and style as the communication point. 9. Product communication attributes The propagation property has two aspects: The first is whether the use environment of the product is in a group environment The second is whether the product itself has a unique selling point that is spread, or whether it is an appearance feature that is different from industry products. Good communication attributes can help products get twice the result with half the effort in the process of market communication. 10. Technology Replacement Technology replacement is the use of different technologies to meet the same needs, and the use of this technology can bring sms marketing service about a new product form. Different from previous product usage. Compared with technological upgrading, this has a certain subversive effect, and technology replacement will also bring about the cost of technology popularization education.