Retailers have more data available to us than ever before-and it’s not that hard to get into their hearts. There was a time recently when the Chief Technology Officer (CTO) of a company focused almost exclusively on technology infrastructure and engineering. As his role evolved — and the world around him, the CTO's response to the words “How can we use technology to achieve organizational goals?” has become increasingly reliant on creating unique customer experiences. And now, more often than not, that customer experience starts with a research request. In this series, we talked to industry leaders about how emerging technologies, the evolution of customer behavior, and search algorithms shape the future of SEO. constantly changing.
In this interview, we sit down with Lemuel Park, co-founder and CTO of BrightEdge and one of the expert contributors to Search Engine Journal, to talk about the science of data and SEO. What does it take to be successful and to lead a data-driven organization around the world? The Fusion of SEO & Data ScienceYou recently told our audience that "2021 is a year of rapid research." How about this year - what trends do you expect to be big for SEO companies in 2022? Lemuel Park :
“First, I think this acceleration will continue. Major releases such as the Page Experience update and Vitals Web Core will continue to meet technical SEO needs. This year, I’ve seen the most important trends and moments happening around the integration of data science with SEO. Using our platform as an example, we know that in just 18 months, we have produced 11x more than the amount of website processing data alone. In addition, according to IDC, global data will re