Double Eleven has been going on for several years. In this shopping carnival, platforms, e-commerce merchants and users are all involved; even educational institutions are no exception, taking advantage of the popularity of Double Eleven to promote and expose in the event ; The author of this article shared how educational institutions can use the "Double Eleven" for brand exposure, let's take a look. The legendary "Double 11" is coming soon. As an annual shopping carnival, all major educational institutions will definitely not miss it.
They will start to prepare holiday operation plans in advance, hoping to enhance brand exposure in this shopping frenzy! So, how should education and training institutions take advantage of the Double Eleven Festival for marketing? If you want to seize this opportunity, you must do the preliminary preparations, process settings, publicity and promotion, follow-up maintenance and other links; then, according to the characteristics of your own education products, with the help of the popularity of Double Eleven, you must build brand influence.
Without further ado, let's jump right into the subject. 1. The store creates a shopping festival atmosphere First of all, store decoration must create a festive atmosphere with many preferential activities, so that people can feel full of shopping atmosphere when entering the store. Some online stores are doing promotions, and they have done a good job of publicity in the early stage. However, when users enter the store and look at them, they just browse and exit. Obviously, the atmosphere of the knowledge store is not well done, and it feels the same as usual, and there is no festival. Atmosphere, this is not able to retain customers.
In order to create a lively festive atmosphere, merchants can display event information, festive colors and themes on relevant pages such as store carousels, opening advertisements, columns, and micro-pages, so that new and old students can feel the Double Eleven festival atmosphere when they enter the store. , strengthen the desire to buy. 2. Take advantage of the popularity of Double Eleven to attract new students The Double 11 event lasted for more than one day. In addition to intensively planning the overall event, merchants must also do a good job in attracting traffic to let more new students know, otherwise it will be difficult to be known even if the event is strong.
1. Public domain traffic pool drainage Prepare double 11 themed live broadcast posters and courses in advance, and publish them in the public domain traffic pool; such as Douyin, Weibo, Kuaishou, Toutiao and other public domain content platforms, use course content, novice gift packs, and course information to attract more Lots of traffic. It is worth noting that the avatar and description of Douyin should be professional and eye-catching. It is best to use real photos for the avatar, which makes people feel more credible; in addition, self-developed teaching materials are also placed on the shelves of commodity cabinets, when students buy them.
Afterwards, the customer service will inform the students how to receive teaching materials and online supporting courses, perfectly guiding fans to enter the online store for learning. If there is no online store organization, you can find a third-party technical service to complete the online transformation and obtain a mature online system at the fastest speed, so that you don’t have to worry about technical and operational difficulties.