ATT's dual opt-in by both advertiser and Consumer Email List publisher, apps can take advantage of aggregated attribution via SKAdNetwork, Apple's deterministic attribution mechanism. , with a variety of powerful solutions already in place to help them Consumer Email Liststreamline their marketing without disrupting the user experience. In fact, some apps prefer not to ask users for permission to “track” them because they are concerned that this might lead to higher abandon rates.
Other apps are in a privileged position of Consumer Email List not relying on marketing, so showing the request in these cases can lead to unnecessary abandonment or outage. However, these constitute the least of the cases. For the vast majority of applications, marketing remains essential to standing out in an extremely competitive landscape and driving profitable growth, and this is best achieved with user-level data.
For their part, there are also many applications that Consumer Email List are simply waiting for their time to come. As the industry is undergoing significant change, some companies have chosen to wait to understand the true impact of ATT and figure Consumer Email List out how best to manage it. When to show the ATT notice? When it comes to displaying ATT opt-in, established brands will have an advantage over smaller, lesser-known developers.