When was the last time you looked your B2B blog in the face and asked, "What have you been doing for me lately?" »Chances are you didn't start your blog for fun. You started it to make it work for you. But no matter how well it works, you probably wish your blog could do more. Specifically, you want it to get you more leads. If that's you, you're in luck. blog_ leads I'm going to go over six ways to get more leads from your B2B blog. I'll explain how to do each and incorporate examples of my work writing blog posts for Cantera Blogs. [sam id="149″ code="true"]1.
Measure what converts Spoiler alert: every other step in this article is a test. The purpose of a test is to measure results. How to measure results? Well, if your goal is to lead, you need to know what leads to leads. There's a tendency in the B2B world to not care where the leads are coming from when they come in faster than we can process them, and then when the leads dry up, we have no idea where to spend money. the money to bring them back. Don't be like that. The first thing you need to do is make sure you're tracking lead sources at a sufficiently granular level.
This means that you need to not only know how many leads your blog is sending you, but ideally you will be able to track which particular calls to action in which particular posts the posts sent the leads. Most marketing automation software will track leads for you, with varying degrees of granularity. But if you're not using it, the easiest way to track what leads to leads is to set a goal in Google Analytics. Isometrics has a good guide for setting up goal tracking in GA .